1. About these Terms

These Terms and Conditions ("Terms") are an agreement between you and The Rocket Shaman Leadership Academy LLC, an Arizona limited liability company doing business as Simon Lüthi ("we," "us" or "our"). They cover your use of simonluthi.com and any coaching program, session, assessment, email or other service we offer (together, the "Services").

By using the website, taking the private drinking check, booking a call or paying for a program, you agree to these Terms. If you do not agree, please do not use the Services.

Coaching Agreement. If you join a coaching program, you will also sign a Coaching Agreement. If the Coaching Agreement and these Terms say different things, the Coaching Agreement controls.

Who can use the Services. You must be at least 21 years old and able to enter a binding contract. Coaching is for individuals. If your employer pays for your coaching, you are still the client, and our relationship and duty of confidentiality are with you.
 

2. What we do, and what we don't

We offer two kinds of coaching:

• Executive coaching on leadership, performance and stress.

• Private alcohol coaching for clients who use the Sinclair Method (also called pharmacological extinction). We help you follow your plan, track your progress, and learn to handle stress without a drink, using our Transmutation Design™ approach, breathing and heart rate variability training, and related skills.

Coaching is not medical care, therapy or addiction treatment. Simon Lüthi is a coach. He is not a physician, nurse, pharmacist, psychologist, licensed counselor or licensed addiction treatment provider. We do not diagnose, treat, cure or prevent any disease or condition, including alcohol use disorder. We do not prescribe, dispense or adjust medication, and we do not give medical advice. Coaching does not replace care from a doctor, psychologist or psychiatrist.

Our medical partner. Medication, including naltrexone, is prescribed and managed only by a licensed clinician through our independent medical partner. The medical partner is a separate business. You will have your own relationship with them under their terms, consent forms and privacy policy. They alone decide whether medication is right for you. We do not control their medical decisions and are not responsible for their services. Questions about medication, side effects, dosing, lab results or drug interactions go to your prescribing clinician, not to us.

We coordinate with the medical partner only with your written permission, and we share only what you allow.

[Disclosure, to be confirmed with your attorney: "We do not receive any payment for referring you to our medical partner." OR describe the actual arrangement.]

You are free to use your own doctor instead of our medical partner.
 

3. Your health and safety

Alcohol withdrawal can be dangerous. If you drink heavily every day or most days, stopping or cutting back suddenly can cause withdrawal, which can include seizures and can be life-threatening. Do not stop suddenly without medical supervision. We ask about this on your first call, but our questions are not a medical assessment. We may require medical clearance before you start, and we may pause or decline coaching if we believe it is not safe for you.

You agree to:

• Answer intake forms and assessments honestly and completely.

• Tell your prescribing clinician about every medication you take and every health condition you have, and follow their instructions.

• Tell us promptly about any change that affects your safety.

• Stay under the care of your own doctor for your general health.

• Never drive or operate machinery after drinking.

We are not an emergency service. We do not offer crisis support, and we do not monitor messages around the clock. In an emergency, call 911. If you are thinking about suicide or are in emotional crisis, call or text 988 in the U.S. If you have signs of withdrawal such as shaking, heavy sweating, confusion, hallucinations or a seizure, get emergency care right away.

Your decisions are yours. You choose your goals and what you do about them. You are responsible for your own decisions about drinking, medication, health, work and relationships, during and after coaching.
 

4. Fees, payment and scheduling

Fees. The price, length and contents of your program are set out in your Coaching Agreement or at checkout. All fees are in U.S. dollars.

Payment. We accept credit and debit cards, ACH and wire transfer. Programs are paid in full or in installments, as your Coaching Agreement says. If an installment fails, we may pause sessions until it is paid. Our fees do not include the medical partner's fees, prescriptions, lab tests or wearable devices. You pay for those directly.

Sessions. Sessions take place by video unless we agree otherwise, and they last the scheduled length.

Late arrivals. Sessions end at the scheduled time. Missed time is not added on or refunded.

No-shows. If you have not joined within 15 minutes of the start time and have not told us, the session is a no-show. It counts as used and is not refunded.

Rescheduling. You may reschedule at no charge with at least 48 hours' notice, using your booking link or by email. With less than 48 hours' notice, the session counts as used. We will make fair exceptions for real emergencies. If you reschedule the same session twice in a row, it counts as used.

If we reschedule. If we need to move a session, we will give you as much notice as we can, and you will not lose the session.

Single sessions are nonrefundable once paid, but you can reschedule them as described above.

Programs. Unless your Coaching Agreement says otherwise:

• Program fees are nonrefundable once your first coaching session has taken place.

• If you leave a program early, unused sessions are not refunded.

• Unused sessions expire at the end of the program term.

• If we end your program because your clinician or we decide coaching is not safe or appropriate for you, and you have not broken these Terms, we will refund the unused part of your fee.

Payment disputes. Please contact us first if you have a billing problem. We will work to fix it. If you dispute a valid charge with your bank, we may pause the Services and share booking and payment records (not coaching notes) with the payment processor.
 

5. Confidentiality and privacy

What you share stays private. We do not share anything about you with your employer, team, family or anyone else without your written permission. This is true even if your employer pays. In that case, your employer receives only what you agree to, such as attendance.

The limits. We may share information without your permission only when:

1. We believe there is a serious and immediate risk of harm to you or someone else.

2. The law, a subpoena or a court order requires it.

3. We learn of abuse or neglect of a child or vulnerable adult.

4. We need it to defend ourselves in a dispute with you.

Coaching conversations are not protected by doctor-patient or therapist-client privilege, and the federal health privacy law (HIPAA) generally does not apply to coaching.

Recording. Neither of us will record a session without the other's written consent.

Your health information. We collect what you choose to share, such as check-in answers, drinking logs, sleep and heart rate variability data, and lab results. We use it only to coach you. We never sell your personal information. Our Privacy Policy explains how we collect, store, use and delete it.

Email. If you take the private check, we send your result and a short weekly note. You can unsubscribe at any time. We keep email subject lines neutral.

Security. We use reasonable care to protect your information. No email or messaging system is fully secure, so please choose what you send with that in mind.
 

6. Results, website content and our materials

No guarantees. Everyone is different. We cannot promise any result, and we cannot predict how many sessions you will need. Simon's own numbers and the client stories on this site are individual experiences. They are not typical results or a promise of what you will achieve. Client stories are shared with written permission, with names and details changed.

Website content. Everything on this site, including the private drinking check, is general information. It is not medical advice or a diagnosis. The check helps you decide whether coaching may be a fit. It is not a medical screening.

Links to other sites. Links to other websites are for your convenience. We are not responsible for their content, products or practices. If we ever earn a commission from a link, we will say so next to the link.

Our materials. Our coaching methods, frameworks (including Transmutation Design™), worksheets, recordings, videos and written content belong to us or our licensors. You may use them for your own personal growth, during and after your program. You may not copy, share, sell, teach or present them as your own without our written permission.

Using the website. You agree not to use the website to break the law, harass anyone, submit false information, collect other people's information, copy or scrape content, upload harmful code, or get around its security. We may block anyone who does.
 

7. Liability, disputes and other terms

Your acknowledgment. You understand that coaching involves talking about personal matters and making changes that can be uncomfortable. You understand the health risks described in section 3, and you choose to take part.

Limit on our liability. To the fullest extent the law allows, we are not liable for any indirect, incidental, special or consequential damages, or for decisions you make about your health, medication, drinking, career or life. Our total liability for any claim related to the Services is limited to the amount you paid us in the 12 months before the claim. Nothing in these Terms limits any liability that the law does not allow us to limit.

Indemnity. You agree to cover our reasonable costs, including attorneys' fees, if a third party brings a claim against us because you broke these Terms, gave us false information or misused the website.

Resolving disputes. If you have a concern, please email us first. We will both try in good faith to resolve it within 30 days. If we cannot, the dispute will be decided by the state or federal courts located in Maricopa County, Arizona, and you agree to their jurisdiction. These Terms are governed by the laws of the State of Arizona.

Changes to these Terms. We may update these Terms. The date below shows the latest version. Changes do not affect a program you have already paid for unless you agree. We will email active clients about important changes.

Other terms. These Terms, your Coaching Agreement and our Privacy Policy are the full agreement between us. If any part of these Terms cannot be enforced, the rest still applies. If we do not enforce a term right away, we have not given up the right to enforce it later. You may not transfer your program to someone else without our written consent.
 

Contact us. The Rocket Shaman Leadership Academy LLC, Scottsdale, Arizona.
Email: simon@simonluthi.com

Last updated: September 25th 2026