Private Coaching for Executives
Take back control of alcohol. Keep your edge.
Waking up sweaty at 3 a.m. The foggy mornings. The "just two tonight" that is never two. You are not weak. The habit lives in your brain, not your character, and it can be unlearned.
Not AA. No labels. You don't have to quit on day one.

Credits & Copyrights.
Legal notice
This website is run by: The Rocket Shaman Leadership Academy LLC, doing business as Simon Lüthi in Scottsdale, Arizona 85250, USA
Email: simon@simonluthi.com
Website: www.simonluthi.com
Copyright and trademarks
© 2026 The Rocket Shaman Leadership Academy LLC. All rights reserved.
All text, photos, videos, graphics, worksheets and other content on this website belong to us or to the people who licensed them to us. They are protected by U.S. and international copyright law. You may view and print pages for your own personal, non-commercial use. You may not copy, share, change, sell or republish any of it without our written permission.
Quoting us. You are welcome to quote a short passage or share a link to a page, as long as you credit Simon Lüthi and link back to simonluthi.com.
Transmutation Design™ and The Rocket Shaman™, are trademarks of The Rocket Shaman Leadership Academy LLC. You may not use them, or anything confusingly similar, without our written permission. Other names and logos on this site belong to their owners. Mentioning them does not mean they endorse us or that we endorse them.
If you think we used your work. If you believe something on this site uses your copyrighted work without permission, email simon@simonluthi.com with a link to the page and a description of your work. We will look into it promptly.
Your data and how we communicate
What we collect on this website: When you book a call, take the private drinking check or join our email list, we collect what you enter, such as your name, email address and your answers. Our website and booking tools may also collect basic technical data, such as your browser type and the pages you visit. Our Privacy Policy explains exactly what we collect, why, who helps us process it, how long we keep it, and how to ask us to delete it.
We never sell your information. We do not share your answers with your employer or anyone else. See section 5 of our Terms for the full confidentiality promise and its legal limits.
Email and electronic messages. By contacting us or signing up, you agree that we may reply and send notices by email or through our booking system. Emails and electronic notices count as "in writing." You can unsubscribe from our weekly notes at any time using the link in any email.
Sensitive health details. We keep email subject lines neutral. We avoid sending detailed health information, such as drinking logs or lab results, by regular email. If you ask us to send something by email, you accept that regular email is not fully secure.
Please don't send urgent messages by email. We do not monitor email around the clock. In an emergency, call 911, or call or text 988 in the U.S.
Using this website
Adults only. This website and our Services are for adults aged 21 and over.
Accuracy. We work to keep this site accurate and up to date, but we do not promise it is free of errors. We may change or remove content, programs or offers at any time. If a price or detail on the site is wrong, we will correct it. Neither of us is bound by an obvious error.
Using the site from outside the U.S. This site is run from the United States. If you use it from another country, you are responsible for following your local laws. You may not use the site or our Services if you are subject to U.S. sanctions.
Our Terms apply. Your use of this website is also governed by our Terms and Conditions, including the sections on liability, disputes and Arizona law. If this page and the Terms conflict, the Terms control.
Last updated: September 25th 2026