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Why I never went to AA, and what I did instead.

W A T C H

IS THIS YOU?

You're not falling apart. Nobody at work knows.

You tell yourself "just two tonight", and it's never two.

You woke up at 3 a.m. and can't get back to sleep.

Your partner has stopped asking.

You've tried to cut back. It works for a week.

AA feels wrong, and rehab means disappearing for a month.

Business Coaching

The drink is doing a job.

For most leaders, alcohol is how the body comes down after a day of pressure.

That's why willpower fails. You're not weak. You're using the fastest tool you

have. We break the habit and teach your body a better way to come down, so

the drink loses its job.

HOW IT WORKS

Three phases. Private. Tracked with real data.

1

Break the habit

​

You start the Sinclair Method with a

doctor from our medical partner.

You take a prescribed medication

before you drink. We start tracking

your sleep, HRV and drinking.

2

Calm the body

​

Transmutation Design™ teaches

your body to come down from stress

without a drink. You'll see progress

and some bumps. That's normal.

Nothing has gone wrong.

3

Take back your life

The pull gets quieter. Your evenings,

your mornings and your family get

you back. You decide, with a clear

head, what role alcohol plays from here.

MY OWN NUMBERS

Then and now.

Drinks per week

THEN

20+

NOW

1

Heart Rate Variability (HRV)

THEN

11

NOW

52

Sleep

THEN

7

NOW

9

MEDICAL PARTNER

You're prescription comes from a licensed doctor, privately and online.

I am your coach, not your doctor. Medication is prescribed and managed only by our medical partner.

ABOUT SIMON

I've sat where you sit.

Former Managing Director,
JP Morgan Chase

​

Former Head of Product, American Express Travel

Award-Winning Author "Becoming the Rocket Shaman" - Best Personal Transformation Book 2025

For 25 years I was a functioning drinker. Alcohol was my ticket into the room with other men, and it was how I switched off the stress. I was proud I could drink hard and still run the meeting.

Then my body gave out. An autoimmune condition in 2015. Cancer in 2020. I had to look at everything, including the drinking. AA wasn't for me. I didn't want a label for life.

I found The Sinclair Method and combined it with the stress work I had built, Transmutation Design™. I'm in remission. I've normalized my relationship with alcohol. And still perform at the same level.

Co-Author, "Triumphs of Transformation" a bestseller

Certified TSM Coach

Certified Resilience Coach

 

WHAT CHANGES

At work and at home.

I was fine at work and a mess by 9 p.m. Six months in, I sleep through the night, my team says I'm calmer in meetings, and my wife says she has me back.

CEO, Financial Services

I didn't want AA and I didn't want a label. Simon gave me a private way to take back control. I still go to client dinners. With Naltrexone that's no longer an issue.

Managing Partner, Law Firm

I'd tried cutting back on my own for years. This was the first thing that worked. My mornings are clear, my numbers are better, and I'm present with my kids on weekends.

VP of Sales, Technology

WORK WITH ME

TRANSMUTATION DESIGN™

Weekly private sessions with me

Coordination with our medical partner.

6 months private, one-on-one coaching. Investment

discussed on your call.

Sleep, HRV, Cortisol and Sleep Tracking

Support for business dinners, travel and family events

Personal WhatsApp support 

Not ready to talk yet?

Take the 5-minute energetic capital index test. Your answers stay private. You'll get the results by email, plus a short note a week from me.

Questions

Is this confidential?

Yes. We work one on one. Your employer, your team and your family don't need to know unless you tell

them.

Who prescribes the medication?

A licensed doctor through our medical partner. I am your coach, not your doctor.

What if I've tried before?

Most of my clients have. Willpower alone rarely works because the habit lives in the brain. This works on the

habit and on the stress underneath it.

Do I have to stop drinking completely?

No. You decide what control looks like. Some clients stop. Some drink far less. We start where you are.

Is this safe for me?

If you drink heavily every day, stopping suddenly can be dangerous. We check for this on your first call and

make sure you have medical care first.

What is the Sinclair Method?

A medication-based approach developed in Finland. You take a prescribed medication, naltrexone, before

you drink. Over time, the brain's link between alcohol and reward gets weaker.

Is this AA?

No. No meetings, no sponsor, no label for life.

One private conversation.
No pressure. No labels.

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