Private Coaching for Executives
Take back control of alcohol. Keep your edge.
Waking up sweaty at 3 a.m. The foggy mornings. The "just two tonight" that is never two. You are not weak. The habit lives in your brain, not your character, and it can be unlearned.
Not AA. No labels. You don't have to quit on day one.

IS THIS YOU?
You're not falling apart. Nobody at work knows.
You tell yourself "just two tonight", and it's never two.
You woke up at 3 a.m. and can't get back to sleep.
Your partner has stopped asking.
You've tried to cut back. It works for a week.
AA feels wrong, and rehab means disappearing for a month.
The drink is doing a job.
For most leaders, alcohol is how the body comes down after a day of pressure.
That's why willpower fails. You're not weak. You're using the fastest tool you
have. We break the habit and teach your body a better way to come down, so
the drink loses its job.
HOW IT WORKS
Three phases. Private. Tracked with real data.
1
Break the habit
You start the Sinclair Method with a
doctor from our medical partner.
You take a prescribed medication
before you drink. We start tracking
your sleep, HRV and drinking.
2
Calm the body
Transmutation Design™ teaches
your body to come down from stress
without a drink. You'll see progress
and some bumps. That's normal.
Nothing has gone wrong.
3
Take back your life
The pull gets quieter. Your evenings,
your mornings and your family get
you back. You decide, with a clear
head, what role alcohol plays from here.
MY OWN NUMBERS
Then and now.
Drinks per week
THEN
20+
NOW
1
Heart Rate Variability (HRV)
THEN
11
NOW
52
Sleep
THEN
7
NOW
9
ABOUT SIMON
I've sat where you sit.
Former Managing Director,
JP Morgan Chase
Former Head of Product, American Express Travel
Award-Winning Author "Becoming the Rocket Shaman" - Best Personal Transformation Book 2025
For 25 years I was a functioning drinker. Alcohol was my ticket into the room with other men, and it was how I switched off the stress. I was proud I could drink hard and still run the meeting.
Then my body gave out. An autoimmune condition in 2015. Cancer in 2020. I had to look at everything, including the drinking. AA wasn't for me. I didn't want a label for life.
I found The Sinclair Method and combined it with the stress work I had built, Transmutation Design™. I'm in remission. I've normalized my relationship with alcohol. And still perform at the same level.
Co-Author, "Triumphs of Transformation" a bestseller
Certified TSM Coach
Certified Resilience Coach
WHAT CHANGES
At work and at home.
I was fine at work and a mess by 9 p.m. Six months in, I sleep through the night, my team says I'm calmer in meetings, and my wife says she has me back.
CEO, Financial Services
I didn't want AA and I didn't want a label. Simon gave me a private way to take back control. I still go to client dinners. With Naltrexone that's no longer an issue.
Managing Partner, Law Firm
I'd tried cutting back on my own for years. This was the first thing that worked. My mornings are clear, my numbers are better, and I'm present with my kids on weekends.
VP of Sales, Technology
Questions
Is this confidential?
Yes. We work one on one. Your employer, your team and your family don't need to know unless you tell
them.
Who prescribes the medication?
A licensed doctor through our medical partner. I am your coach, not your doctor.
What if I've tried before?
Most of my clients have. Willpower alone rarely works because the habit lives in the brain. This works on the
habit and on the stress underneath it.
Do I have to stop drinking completely?
No. You decide what control looks like. Some clients stop. Some drink far less. We start where you are.
Is this safe for me?
If you drink heavily every day, stopping suddenly can be dangerous. We check for this on your first call and
make sure you have medical care first.
What is the Sinclair Method?
A medication-based approach developed in Finland. You take a prescribed medication, naltrexone, before
you drink. Over time, the brain's link between alcohol and reward gets weaker.
Is this AA?
No. No meetings, no sponsor, no label for life.
