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W A T C H

Why I never went to AA, and what I did instead.

IS THIS YOU?

You're not falling apart. Nobody at work knows.

You tell yourself "just two tonight", and it's never two.

You woke up at 3 a.m. and can't get back to sleep.

Your partner has stopped asking.

You've tried to cut back. It works for a week.

AA feels wrong, and rehab means disappearing for a month.

The drink is doing it's job.

For most leaders, alcohol is how the body comes down after a day of pressure. 
That's why willpower fails. You're not weak. You're using the fastest tool you have.
We break the habit and teach your body a better way to come down, so 
the drink loses its job.

HOW IT WORKS

Three phases. Private. Tracked with real data.

1

Break the habit

Start the Sinclair Method with a doctor from our medical partner. Take the prescribed medication before you drink. We track your sleep, HRV and drinking while the craving fades.

2

Calm the body

Without the drink, stress gets louder. You learn to calm your body and see what made you drink. You finish knowing your conditioning, your masks and who you really are.

3

Take back your life

With a clear head and a calm body, you define your mission and vision for your work, your relationships and your days. You leave with a plan to live it.

MY OWN NUMBERS

Then and now.

Drinks per week

THEN

20+

NOW

1

Heart Rate Variability (HRV)

THEN

11

NOW

52

Sleep

THEN

7

NOW

9

MEDICAL PARTNER

You're prescription comes from a licensed doctor, privately and online.

I am your coach, not your doctor. Medication is prescribed and managed only by our medical partner.

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ABOUT SIMON

I've sat where you sit.

Former Managing Director,
JP Morgan Chase

​

Former Head of Product, American Express Travel

Award-Winning Author "Becoming the Rocket Shaman" - Best Personal Transformation Book 2025

Co-Author, "Triumphs of Transformation" a bestseller

Certified TSM Coach

Certified Resilience Coach

 

For 25 years I was a functioning drinker. Alcohol was my ticket into the room with other men, and it was how I switched off the stress. I was proud I could drink hard and still run the meeting.

Then my body gave out. An autoimmune condition in 2015. Cancer in 2020. I had to look at everything, including the drinking. AA wasn't for me. I didn't want a label for life.

I found The Sinclair Method and combined it with the stress work I had built, Transmutation Design™. I'm in remission. I've normalized my relationship with alcohol. And still perform at the same level.

About

WHAT CHANGES

At work and at home.

I was fine at work and a mess by 9 p.m. Six months in, I sleep through the night, my team says I'm calmer in meetings, and my wife says she has me back.

CEO, Financial Services

I didn't want AA and I didn't want a label. Simon gave me a private way to take back control. I still go to client dinners. With Naltrexone that's no longer an issue.

Managing Partner, Law Firm

I'd tried cutting back on my own for years. This was the first thing that worked. My mornings are clear, my numbers are better, and I'm present with my kids on weekends.

VP of Sales, Technology

WORK WITH ME

TRANSMUTATION DESIGN™

12 months private, one-on-one coaching. Investment

discussed on your call.

Weekly private sessions with me

Coordination with our medical partner.

Sleep, HRV, Cortisol and Sleep Tracking

Support for business dinners, travel and family events

Personal WhatsApp support 

Questions

Is this confidential?

Yes. We work one on one. Your employer, your team and your family don't need to know unless you tell

them.

Who prescribes the medication?

A licensed doctor through our medical partner. I am your coach, not your doctor.

What if I've tried before?

Most of my clients have. Willpower alone rarely works because the habit lives in the brain. This works on the

habit and on the stress underneath it.

Do I have to stop drinking completely?

No. You decide what control looks like. Some clients stop. Some drink far less. We start where you are.

Is this safe for me?

If you drink heavily every day, stopping suddenly can be dangerous. We check for this on your first call and

make sure you have medical care first.

What is the Sinclair Method?

A medication-based approach developed in Finland. You take a prescribed medication, naltrexone, before

you drink. Over time, the brain's link between alcohol and reward gets weaker.

Is this AA?

No. No meetings, no sponsor, no label for life.

Not ready to talk yet?

Take the 5-minute energetic capital index test. Your answers stay private.
You'll get the 
results by email, plus a short note a week from me.

One private conversation.
No pressure. No labels.

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