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W A T C H

Why I never went to AA, and what I did instead.

IS THIS YOU?

You're not falling apart. Nobody at work knows.

You tell yourself "just two tonight", and it's never two.

You woke up at 3 a.m. and can't get back to sleep.

Your partner has stopped asking.

You've tried to cut back. It works for a week.

AA feels wrong, and rehab means disappearing for a month.

The drink is doing its job.

For most leaders, alcohol is how the body comes down after a day of pressure. 
That's why willpower fails. You're not weak. You're using the fastest tool you have. We break the habit and teach your body a better way to come down, so the drink loses its job.

IS THIS RIGHT FOR YOU?

Who this is for.

This is for you if:
 

  • You've already decided something has to change.

 

  • You want a private plan, not a program you have to
    explain to anyone.

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  • You're ready to give this 12 months, the way you'd
    commit to anything that matters at work.

This isn't for you if:
 

  • You want a quick fix.

 

  • You need medical detox. If you get shak
    or sick when you stop drinking, please
    talk to a doctor first.

THE TRANSMUTATION DESIGN™ METHOD

Three phases. Private. Tracked with real data.

1

Break the habit

Start the Sinclair Method with a doctor from our medical partner. Take the prescribed medication before you drink. We track your sleep, HRV and drinking while the craving fades.

2

Calm the body

Without the drink, stress gets louder. You learn to calm your body and see what made you drink. You finish knowing your conditioning, your masks and who you really are.

3

Take back your life

With a clear head and a calm body, you define your mission and vision for your work, your relationships and your days. You leave with a plan to live it.

MY OWN NUMBERS

Then and now.

Drinks per week

THEN

20+

NOW

2

Heart Rate Variability (HRV)

THEN

11

NOW

52

Sleep, hours per night

THEN

7

NOW

9

MEDICAL PARTNER

Your prescription comes from a licensed doctor, privately and online.

I am your coach, not your doctor. Medication is prescribed and managed only by our medical partner.

Choose Your Horizon - Medical Partner

ABOUT SIMON

I've sat where you sit.

Former Chief Strategy Officer,
JP Morgan Chase

​

Former Head of Product, American Express Travel

Award-Winning Author "Becoming the Rocket Shaman" - Best Personal Transformation Book 2025

Co-Author, "Triumphs of Transformation" a bestseller

Certified TSM Coach

Certified Resilience Coach
 

For 25 years I was a functioning drinker. Alcohol was my ticket into the room with other men, and it was how I switched off the stress. I was proud I could drink hard and still run the meeting.

Then my body gave out. An autoimmune condition in 2015. Cancer in 2020. I had to look at everything, including the drinking. AA wasn't for me. I didn't want a label for life.

I found The Sinclair Method and combined it with the stress work I had built, Transmutation Design™. I'm in remission. I've normalized my relationship with alcohol. And still perform at the same level.

About

FOUNDING GROUP

Be one of the first.

I've done this myself. Now I'm opening it to a small group of leaders.

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4 to 6 people. A founding rate, well below what the program will cost later. In return, I ask for honest fedback, so we can make it better for the people who come next.

 

Full private. Nobody has to know. 

WORK WITH ME

TRANSMUTATION DESIGN™

12 months private, one-on-one coaching. Investment

discussed on your call.

Weekly private sessions with me

Coordination with our medical partner.

Sleep, HRV, and cortisol tracking

Support for business dinners, travel and family events

Personal WhatsApp support 

Not ready to talk yet?

Join my free live webinar, every two weeks. How to Transmute Alcohol Use Disorder. Ask anything. Camera off is fine.

One private conversation.
No pressure. No labels.

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